In a recent Ad Age article the Internet is defined as a dominant player. A recent study from the Online Publishers Association is the main topic of the article. In a few words the study demonstrates media planning companies are evidently underestimating the value of the Internet reach and thus the cost of advertising on the Internet compared to TV....
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The web : top at work medium
Published on Wed Jun 07 2006
by John Garner
Ads on the Internet are undervalued
Average Rate :
