Snakes on a Plane hype slipping

'Snakes on a plane' is an intriguing event as well as being a good-bad movie. The name of the film has become an expression, the hype around the film initially had nothing to do with the studio behind the film and the film itself has a 6 out of 10 average ! Not bad for what was initially expected to be a B-Film. Understanding how it all happened is interesting however, and will most probably become a reference like the (planned) Blair Witch Project viral marketing campaign....