An article at DM News discusses the Direct Marketing Association's Quarterly Business Review. For the 12th consecutive quarter it's a positive economic growth in view. From the different segments it seems that agencies are in a better position than others and will continue to be so....
 

A bizarre trend is leading hackers to advertise their services. An industry that is inked to make around $7.5 million every hour would be expected to advertise. The fact that all activities are completely illegal means the hacker industry is less inclined to advertise services available until now ! The blurred image of who is behind this, is getting an overhaul....
 

'Snakes on a plane' is an intriguing event as well as being a good-bad movie. The name of the film has become an expression, the hype around the film initially had nothing to do with the studio behind the film and the film itself has a 6 out of 10 average ! Not bad for what was initially expected to be a B-Film. Understanding how it all happened is interesting however, and will most probably become a reference like the (planned) Blair Witch Project viral marketing campaign....