For many years the reference in Search Engine Strategies and basically all things 'Search' has been through Danny Sullivan or Search Engine Strategies / Search Engine Watch. The Announcement (old news now) that Danny Sulivan is leaving feels weird. Search Engine Watch that Sulivan created from scratch was sold by him to Mecklermedia in 1997. He then created the Search Engine Strategies in 1999. And we all thought he would be the search man forever....
September 2006
Friday, September 1, 2006
Danny Sullivan is leaving the building new
Published on Fri Sep 01 2006
by John Garner
Saturday, September 2, 2006
UK Government Wiki Disaster new
Published on Sat Sep 02 2006
by John Garner
Open editable wikis just don't work
A minister of the UK government set-up a draft policy on the Internet in the form of a wiki-type system. Is it a surprise that pranksters descended upon the Wiki with a sleuth of funny or embarrassing comments depending on whether you are a visitor (but some jokes are maybe too close to the truth) or in the UK government....
Sunday, September 3, 2006


Prison Break hits the road new
Published on Sun Sep 03 2006
by John Garner
Cheap but very effective ad stunt for TV Show
Prison Break has just started showing the first episodes of season 2 in Canada and the US while the first season is showing in France. For a cheap but effective ad stunt 'Wanted' posters of the main characters are being posted on telephone posts etc. in the streets. I think the idea is great, once again shows that simple ideas can beat mega bucks and probably be far more effective in quite a few cases....
Tuesday, September 5, 2006

Captcha Brain Power new
Published on Tue Sep 05 2006
by John Garner
Harnessing the power of Human Computation
Google is known for employing brilliant people and it seems to be precisely the case with Luis von Ahn, a professor at Carnegie Mellon. After initially explaining the concept of Captcha, Von Ahn moves on to the subject of Human Computation. The explanation of the thought process involved in specific case studies is amazing, real food for the brain. This Google Video from this specific Google seminar is well worth the time : I consider it a real privilege to have been able to see it...
Thursday, September 14, 2006

Bob and Apple join bands new
Published on Thu Sep 14 2006
by John Garner
Bob Dylan in a iTunes and iPod advert
Apple is all cool and hip at the moment. Thanks to the iPod, Apple is a notch up from a previously cool image, acquired over the years. Bob Dylan is an icon that the younger generations are less aware of. Bringing the two together builds a bridge between generations and genres that is priceless and unique......
Wednesday, September 27, 2006

Orbitz, goes for a hole in one new
Published on Wed Sep 27 2006
by John Garner
Simple, relevant and amusing message
While surfing the New York Times I came across an advert for Orbitz in the right hand side-bar. Being interested in ads I ususally give ads at least a glance but this one looked intriguing. Orbitz provides users with an ad, with a message, and a very relevant message at that. Check out the images to see what the ad-game is all about....