The web : top at work medium
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The web : top at work mediumAds on the Internet are undervalued |
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Article Summary : |
In a recent Ad Age article the Internet is defined as a dominant player. A recent study from the Online Publishers Association is the main topic of the article. In a few words the study demonstrates media planning companies are evidently underestimating the value of the Internet reach and thus the cost of advertising on the Internet compared to TV. |
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http://www.smdot.com/article/7 |
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About the Author : John Garner
My Intro :Born in England, I moved to France when I was 12. Following schooling in France and obtaining a Baccalaureate I studied International Business and majored in International Marketing in Aston Business School, Birmningham in the UK. After creating a company in France I moved to Paris and started working as a consultant and project manager in interactive Ad agencies, working in Paris, London and Hamburg. I love building high-end web sites, photography, designing and enjoy a good meal with a good bottle of red wine.
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