Snakes on a Plane hype slipping
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Article Headline:Article's subhead title : |
Snakes on a Plane hype slippingHype can be a slippery slope ! |
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Article Summary : |
'Snakes on a plane' is an intriguing event as well as being a good-bad movie. The name of the film has become an expression, the hype around the film initially had nothing to do with the studio behind the film and the film itself has a 6 out of 10 average ! Not bad for what was initially expected to be a B-Film. Understanding how it all happened is interesting however, and will most probably become a reference like the (planned) Blair Witch Project viral marketing campaign. |
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http://www.smdot.com/article/20 |
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About the Author : John Garner
My Intro :Born in England, I moved to France when I was 12. Following schooling in France and obtaining a Baccalaureate I studied International Business and majored in International Marketing in Aston Business School, Birmningham in the UK. After creating a company in France I moved to Paris and started working as a consultant and project manager in interactive Ad agencies, working in Paris, London and Hamburg. I love building high-end web sites, photography, designing and enjoy a good meal with a good bottle of red wine.
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